First of all, I listened to Podcast 36 – Using Pinterest to make your work go viral, with Megan Auman from Me & Orla’s Hashtag Authentic Podcast.
In this podcast, Megan discusses common mistakes made by creatives using Pinterest. One of the biggest mistakes is creating a board just for your products, or services and only pinning them to that board. Pinterest’s algorithm works on pin relationships and links pins to each other based on topics – this is what makes the new suggested pins on your home page. So if you only pin your products to each other, you’re basically creating a lonely pin island for your products – limiting their pin relationships only to each other & severely hindering their chances of being found by other users.
I was really keen to boost my Pinterest integration, for a number of reasons. Firstly, I really enjoy the platform. Although an avid Instagrammer I’ve used Pinterest personally for a number of years for style & make up pins & as with anything in life, the more you enjoy it, the more likely you are to put the time into it! Secondly I love the appeal of Pinterest encouraging users to venture to other sites – this is ideal if you work of a few different platforms because you can monopolise each one by linking different pins to different areas.
My first port of call was to think of boards which would be of use to my potential customers. I created boards for different wedding types – I thought this would help appeal to a range of different customers. They would all be planning a wedding, but using different search terms, so I created a ‘Rustic Wedding’ & seasonal wedding boards. Secondly I linked onto key seasonal trends, at the start of the year I created an ‘Ultraviolet Wedding’ board – honing in on the Pantone colour of the year & also ‘2018 Wedding Trends’ after a little research.
Next I created a wealth of pins for each board (also known as ‘the fun bit’). When doing this I tried to create a potential customer in mind and pin images they would love for their wedding. Maybe you’ve got a rustic wedding board – your girl for that would be different to your destination wedding board. Maybe your rustic girl wants her hair up on her big day? Is into DIY elements and natural materials with an earthy colour palette. Whereas your destination bride wants her wedding to pop with tones of coral and sky blue, wants beachy waves, boho jewellery and a lightweight wedding dress. Pinning for each of these girls keeps your boards different and clearly defines your audience, whilst giving your boards a unique look & feel. I’ve also created colour-scheme specific boards when I’ve taken on new clients. These serve as both a way to drive traffic and viewers to me & also has a design tool for myself! (Win, win!)
Then I created product pins. These were mostly edited pictures from my etsy account which linked straight to the product page. It sounds obvious, but if a bride pins it and wants to buy it, they’re taken straight to the page. I think it’s good to create a few different avenues for pinners – I created some graphics using Adobe Spark to link to these blog posts. And you could even use flatlays from your instagram to link back to that.
Pins have a really long lifespan, so make sure you link to pages which will stay around for a while. Make sure your etsy links are correct & if in doubt, lead to your main page rather than the product itself if there’s a chance you might change it.
Descriptions are also key in ensuring your pins are accurately placed along side similar images. It sounds obvious, but include what the item is, ensure you catch key search terms like ‘rustic wedding’ or ‘rustic wedding sign’ to boost the chance of your pin showing up in a general search.
I’ve also created boards for other creatives. I’m hoping this increases traffic to this site, but more than anything it’s to help inspire other creative business owners – which is also really important to me. I guess I like the idea of someone checking out my ideas for a children’s party or branding & enjoying my pins, whether they’re a customer or not.
MOST IMPORTANT OF ALL – KEEP PINNING. I try to go on Pinterest at least every couple of days, and have been pretty hot on doing this since the start of 2018. I think the frequent pinning has really helped boost viewers of my Pinterest. And although most of the traffic to my Etsy site is through Etsy itself or direct links to my shop, Pinterest has increased some traffic to my store.
I’m really enjoying using this platform more as a business tool and am keen to learn more tips & trips for top pins! If you have any, please get in touch! And I’ll be sure to keep you updated with anything else I learn.